About Us

Good Company is a sustainability consulting firm that helps our clients measure, manage and market their sustainability performance. Our clients share our mission of making sustainability work and value both critical and creative thinking for their operations, their projects and their new ventures. Since 2001, Good Company has helped over seventy organizations in the public and private sectors improve their triple bottom line. Typically our customers are focused on long-term management of large resources and those that serve that mission. We are proud of the work our clients do and we are proud of the work we do for them. We are humble enough to know that our work is never done and seek constantly to improve our methods to serve our mission. For more details on what Good Company does, see samples of our work or a full list of our services. Click here for information on contacting our team.

Our Team


Joshua Proudfoot has led Good Company’s market development and management consulting services as a co-founder and principal. Most of his work is in service of public infrastructure agencies including transportation authorities, ports, utilities, renewable energy and fuels developers, waste systems, as well as the engineering and construction firms that serve them. Mr. Proudfoot has assisted more than 40 organizations in the development of life-cycle environmental analytical tools and strategies and 30 organizations with market research and positioning for products in emerging green markets.Mr. Proudfoot currently serves as Chair of the Board of Directors for IB Roof, a North American “cool roof” membrane manufacturer whose products reduce the need for cooling in commercial and industrial buildings. 
Kelly Hoell, Associate, works primarily with government and business clients to provide technical and market research and business supply chain development. Ms. Hoell has led the sustainability and greenhouse gas assessments and reporting for municipalities, multi-national food processors and regional food retail companies. Ms. Hoell is the manager of Operation Climate Collaborative, a streamlined program designed to guide municipal governments through the process of measuring and reporting their greenhouse gas emissions.
Justin Overdevest, Associate, provides our clients with market and technical research and analysis.  Recent work has included managing business and political relationships for a start-up firm developing public-private partnerships focused on waste recovery, renewable energy and water quality in Central America.  Additionally, Justin is providing international supply chain and climate risk management solutions for an international food processor’s corporate social responsibility program.  Before coming to Good Company, Mr. Overdevest served as a Peace Corps volunteer working on the border of the Dominican Republic and Haiti as well as the Andes of Peru developing community-based projects that blended small business, health and environmental projects, watershed and community wellbeing. Mr. Overdevest earned dual master’s degrees in the Sustainable Business Practices MBA program and an MS in interdisciplinary studies at the University of Oregon. He is fluent in Spanish.
DP_Photo David Ponder, Associate, offers technical and policy research, program development and stakeholder engagement in service of the utility and transportation industries. His recent work includes a comprehensive sustainability assessment for a municipal electric and water utility, including a life-cycle greenhouse gas inventory of their operations and generation portfolio. He is also conducting research for solar development on public highway right-of-way. Mr. Ponder was the former director of Montana Public Interest Research Group.
Jin Qiu (邱瑾), Associate and Business Manager, offers market research, data analysis, project coordination and research report production supporting a range of industries, including higher education, transportation, utility services and renewable energy industries. Her recent work includes evaluation of electric vehicle charging infrastructure pilot projects against implementation criteria to identify case studies for a project for the Federal Highway Administration. She also manages finance and HR for Good Company operations. Mrs. Qiu was the former assistant supervisor of China’s province government agency – Guizhou Administration of Work Safety.
Tracy SagalAssociate, provides our clients with market and technical research and analysis. Mrs. Sagal is also the lead associate for marketing and business development.  Recent work has included feasibility analyses for public and private entities in the areas of fleet fuel switching and carbon credit generation and sale for an airport, a water district and a desalination plant, a sustainability framework for a start-up company seeking socially responsible financing, and proprietary tool development to inventory greenhouse gas emissions and mitigation strategies.  Mrs. Sagal received her MBA from the Lundquist College of Business’ Center for Sustainable Business Practices at the University of Oregon.  She is fluent in Spanish.
Aaron Toneys, Associate, provides our clients with technical research, sustainability and greenhouse gas assessments and tool development. He is the principal developer of our proprietary greenhouse gas inventory calculator, called the Good Company Carbon Calculator (G3C), that streamlines the data collection and annual reporting process for corporate and community greenhouse gas inventories. Mr. Toneys focuses on clean technology and the materials and energy recovery industries.

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