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Fortune favors the bold.

–Virgil

General Sustainability

The following resources should be helpful for those looking to understand the sustainable development movement and how it is relevant to their core concerns.

Paul Hawken, Amory Lovins, L. Hunter Lovins, Natural Capitalism: Creating the Next Industrial Revolution, Back Bay Books, 2000. - If you're new to sustainability this is a great place to start. The first 80 pages or so are a wonderful crash course that reveals key issues and provides insightful economic rational. A summary of the book, "Road Map To Natural Capitalism," appeared in the Harvard Business Review.

Amory Lovins, et.al., Small Is Profitable, Rocky Mountain Institute, 2002. - In his most recent book, Amory and six co-authors explore distributed energy issues. For more information or to order this book, see http://www.smallisprofitable.org

Paul Hawken, Ecology of Commerce: A Declaration of Sustainability, HarperBusiness, 1993. - A pioneering work on sustainability and corporate social responsibility, Hawken proposes a culture of business in which the natural world is allowed to flourish and the planet's needs are addressed.

William McDonough and Michael Braungart, Cradle To Cradle: Remaking the Way We Make Things, North Point Press, 2002. - The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harmÑthey're actually doing good for the environment and their neighborhoods, and making more money in the process.

Anthony M. H. Clayton and Nicholas J. Radcliffe, Sustainability: A Systems Approach, Earthscan Publications, 1996. - This book does a good job introducing the layperson to the system dynamics of sustainability.

Gilbert Hedstrom, Stephen Poltorzycki, Peter Stroh, Sustainable Development: The Next Generation of Business Opportunity - Arthur D. Little survey write-up exploring the "interest in the business potential of sustainable development, an approach to developing long-term prosperity by integrating strategies for economic success, environmental quality, and social equity."

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