Do you need credible sustainability communications for a new marketing campaign? Are you trying to position for new markets and potential customers for your green products? Need a strategy to outdo your competitors in positioning for emerging markets?

Positioning and marketing plans involve the creation of a new identity for an initiative, product line, service or company in order to reach a new target audience or emerging market. Good Company completes market research in order to help your company understand what existing or emerging markets want, need or believe in terms of products or services. Surveys, questionnaires, interviews and online information gathering provide the information necessary to synthesize, draw conclusions and inform marketing and positioning strategy.

It is often helpful to perform a competitor analysis to see how other organizations are adapting or not adapting to changes in the market in terms of their communication materials, product specifications, website design, price points, service packages and messaging to target audiences. By benchmarking your product and services with those of your competitors, it is easy for us to identify emerging trends, the average industry response to those trends and the best-in-class offerings.

Highlighted Projects:

Market research and positioning strategy to address green building concerns with IB Roof System’s PVC materials and to position as the most sustainable company relative to the industry including life-cycle greenhouse gas reduction calculations of choosing a white reflective roofing product over competitors to build a carbon benefit comparison calculator. View their positioning statements.